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The producers of 2011’s We Need To Talk About Kevin assumed from the outset that they would not be able to secure corporate sponsorship due to the film’s complex and violent subject matter. As a result, production designer Judy Becker put together generic brand labels (such as “L. Ramsey Brand Tomato Soup” - a play on director Lynne Ramsey’s name). After the film debuted, the producers were approached by Heinz for a tie-in product line; “Kevin Ketchupdourian.” The product was eventually scrapped, some say in light of the disturbing tagline, “Killer taste!”

The producers of 2011’sĀ We Need To Talk About KevinĀ assumed from the outset that they would not be able to secure corporate sponsorship due to the film’s complex and violent subject matter. As a result, production designer Judy Becker put together generic brand labels (such as “L. Ramsey Brand Tomato Soup” - a play on director Lynne Ramsey’s name). After the film debuted, the producers were approached by Heinz for a tie-in product line; “Kevin Ketchupdourian.” The product was eventually scrapped, some say in light of the disturbing tagline, “Killer taste!”

 
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